For when the work needs to go deeper
This isn’t goal-setting. It isn’t advice-giving.
It’s therapeutic coaching grounded in self-knowledge and pattern work.
The approach draws on narrative therapy, somatic practice, and values-based frameworks — the kind of therapeutic depth that helps you see patterns, not just symptoms. It’s a bridge between the rigor of therapy and the forward momentum of coaching. It holds both: the honesty about what’s been; and the clarity about what you’re building now.
Who this is for
You’ve tried the plans, the systems, the fresh starts. And they help for a while. But eventually, you’re back in the same pattern. Working hard in a direction that doesn’t fit. Abandoning what you know is true because it feels safer to play small. Carrying a version of yourself you’ve outgrown but don’t know how to let go of.
THIS IS FOR YOU IF:
- You keep bumping up against the same internal walls — perfectionism, self-sabotage, the fear of being seen, procrastination, feeling stuck
- You’re ready to look at the why underneath the what — the wounds, the patterns, the stories you’ve been carrying
- You want to build a life that’s yours, but you need someone to hold the space while you figure out what that actually means
- This work is not for people looking for quick fixes or external validation. It’s for people ready to be honest with themselves, about themselves.
How it works
Coaching sessions are 60 minutes, typically fortnightly or monthly depending on what the work needs. This isn’t a fixed-duration program. It’s as long as it needs to be.
We start with the same question Bloom always starts with: who are you? But we go deeper. We map the patterns — where you’ve been most fully alive, where you learned to make yourself smaller, what thread has been trying to surface for years.
From there, the work is both therapeutic and practical:
- Naming the patterns that keep showing up — and understanding where they come from
- Untangling the internal conflicts — the part of you that wants to grow and the part that’s scared to
- Building from your actual values, not the ones you inherited or absorbed
- Making space for the version of yourself you’ve been too afraid to let out
Sessions are held via video call. You bring what’s alive for you. I hold the container, ask the questions you haven’t been asked before, and help you see what’s always been true — even when it was buried.
What to Expect
Coaching is not therapy, but it’s therapeutic. It’s not a substitute for clinical support if that’s what you need. It’s for people who are fundamentally okay but know they’re not living at their edge.
Sessions are honest. Sometimes uncomfortable. Always grounded in what’s actually true for you, not what sounds good.
You’ll leave with clarity — but also with work to do. This isn’t passive. It asks something of you.
What coaching is:
A space to surface what’s been buried.
A container for the hard questions.
A relationship that holds you accountable to the version of yourself you’re trying to become.
What coaching is not:
A substitute for therapy.
A quick fix.
Accountability nagging.
Someone telling you what to do.
A place to perform being okay when you’re not.
The Investment
R850 per session (60 minutes)
Sessions are typically scheduled fortnightly or monthly, depending on what the work requires. There’s no fixed package or minimum commitment, the work unfolds at the pace that’s right for you.
But first, a free 30 min discovery call to vibe check and make sure I’m the coach you need.
Hi, I’m Liz. A neurospicy social worker who spent a decade researching and observing processes and systems that actually achieve results, and building a practice around what works.
A late diagnosis means I’ve also spent most of my life building personal systems, and ways to “hack my brain” into doing the things I wanted to and value, so I know first-hand how frustrating misalignment can feel. Bloom grew out of that work. It’s what happens when therapeutic depth meets practical forward movement. When you stop trying to fix what’s “broken” and start building from who you actually are. To carry versions of yourself that don’t fit anymore. To be afraid of the version of you that’s been waiting underneath.
The credentials: I have an MA in Social Work from UJ, a BSW cum laude from UCT, and ten years of building, running and leading human development programmes with an 80% employability rate. But more than that, I know what it’s like to build a life that looks right but feels wrong. To carry versions of yourself that don’t fit anymore. To be the person holding space for others while quietly struggling to hold your own. To feel stuck and not be sure how to get unstuck.
The work showed me what actually moves people forward: it’s not motivation, it’s not discipline, it’s not another framework.
It’s self-knowledge. Identity clarity. The kind of honesty that lets you stop performing and start building from who you actually are.
My practice philosophy:
- Acknowledgment before aspiration. We start with what’s true, not what should be true.
- Patterns are information. The ways you’ve been working against yourself point to what needs to change.
- You already know more than you think you know.
My job isn’t to tell you what to do. It’s to help you hear what you’ve been trying to tell yourself.
This work is relational. The therapist is the tool. That means who I am — how I hold space, how I ask questions, what I notice — matters. If you’re going to do this work, you need to trust the person across from you.
That’s why we start with a conversation, not a contract.
I really look forward to meeting you.
Ready to begin?
If this sounds like the work you’ve been looking for, reach out. We’ll start with a conversation — no commitment, just a chance to see if this feels like the right fit.
Mokgadi